Zásady ochrany osobních údajů
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What are cookies and how do you consent to their use?
Cookies are text files stored on the computer or other electronic device of every visitor to the web interface, which enable the proper functionality of the website, analysis of the way the website is used, or help with marketing.
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Kinds of cookies
Functional cookies
These cookies are necessary for the website to work, so it is not possible to turn them off. Examples can be security settings, logging in, filling out forms, etc. These cookies do not store any information that can be assigned to a specific person.
Analytical cookies
These cookies serve to improve the functioning of the website. It allows us to recognize and find out the number of visitors, the source of their visit and track how they use the website. This allows us to improve the functionality and speed of the website. We primarily use the Google Analytics tool for this. These cookies did not convey information that could identify your person.
Marketing cookies
They are used to track the preferences of website visitors for the purpose of advertising targeting, i.e. displaying and evaluating marketing and advertising communications (including on third-party sites) that may be of interest to the website visitor. Marketing cookies using tools from external companies, e.g. Google Ads, Seznam Sklik and Facebook. These marketing cookies will only be added based on your consent.
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What cookies do we use on the website?
Google Analytics - we use it to analyze traffic to our website, the sources from which our website visitors came and basic technical information about the device, such as browser types or screen resolution, so that we can improve the functions and performance of the website. We have to set up Google Analytics. so that it anonymizes IP addresses and respects the selected cookie policy
Google Tag Manager - we use it to run analytical and marketing codes according to the visitor's selected preferences. Google Tag Manager does not use typical cookies, but in some cases it stores the identification of the original source of the visit, other Google services can be used after agreeing to the appropriate cookie policy.
Google Ads - is a service that allows us to display advertisements in the Google search engine and partner services.
Seznam Sklik - is a service that allows us to display ads in the Seznam.cz search engine and partner services. To evaluate the results, it uses the tracking pixel, which we have set so that it respects the set cookies policy.
Facebook - is a service that allows us to display advertisements on social networks Facebook, Instagram and partner services. Facebook uses a tracking pixel and sets a cookie with a visitor identifier.
Pinterest - is a service that allows us to display and evaluate advertisements on the Pinterest social network.
Heureka - it compares the prices of goods and allows us to ensure customer satisfaction with our services.
Youtube - we use it to insert videos into the content of our website.
Functional cookies - ensuring website functions, such as product design settings, filtering functions, registration, language settings, saving a shopping cart, permanent login, or saving a wish list.
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Can storing cookies on your computer somehow protect files?
Yes. You can refuse to use analytical and marketing cookies. Functional cookies cannot be rejected, as this would prevent the proper functioning of the website.
When you first visit our website, we will show you a pop-up window explaining the services and technologies that use cookies on this website. If you click on "I understand", "Allow all cookies" or a similar button, you indicate your consent to the use of selected cookies and related technologies described in the pop-up window. You can also choose which cookies to allow and which to not.
You can also completely disable the use of cookies using your browsers.
however, if you reject the use of cookies, it is not excluded that you will not be able to fully use all the functions of the website or even lose essential functionality.
For more information about cookies, you can contact us using the usual contact details found on our website.